A Guest lecture By Mr. P K
Pant. He currently holds the position of vice president in jauss polymer
limited. He has 38 yrs of experience in
cotton, textiles, concepts n packaging marketing. He shared his experience as
well as given knowledge and more clarity on marketing. He spoke on various
topics of marketing like what is marketing, marketing concepts, marketing
research. He also answers to some interesting questions like what is buyer’s n
sellers market, what is jobber in marketing channels, marketing can b standardized or not, why demand is decrease for nano
He also shared examples relating to packaging.
He said boomer is packed in a jar n supply to customer that is, at zero level
channel. One of the interesting example he told that boomer is the only brand
whose price is constant from the last 20 or 30 years. There is inflation so industry
has to focus on cost cutting and increase in production better quality should
be there. Boomer price is constant but it quantity is reduced.
Overall it’s a good experience for all of us. He
has given depth knowledge of marketing. He told about the practical aspects
what the production dept has to do. He also said that previously wool was
easily shrunk. So the company enhance the quality and now the woolen clothes
can easily washable in washing machine. We can easily recognize it from the
name of OSWAL woolen clothes. We all heard about ISI mark. There is a wool
mark also. When the wool mark failed OSWAL wool gained popularity.
