Institute Of Management Studies (IMS) Noida

A Guest lecture By Mr. P K Pant. He currently holds the position of vice president in jauss polymer limited.  He has 38 yrs of experience in cotton, textiles, concepts n packaging marketing. He shared his experience as well as given knowledge and more clarity on marketing. He spoke on various topics of marketing like what is marketing, marketing concepts, marketing research. He also answers to some interesting questions like what is buyer’s n sellers market, what is jobber in marketing channels, marketing can b standardized or not, why demand is decrease for nano

He also shared examples relating to packaging. He said boomer is packed in a jar n supply to customer that is, at zero level channel. One of the interesting example he told that boomer is the only brand whose price is constant from the last 20 or 30 years. There is inflation so industry has to focus on cost cutting and increase in production better quality should be there. Boomer price is constant but it quantity is reduced.

Overall it’s a good experience for all of us. He has given depth knowledge of marketing. He told about the practical aspects what the production dept has to do. He also said that previously wool was easily shrunk. So the company enhance the quality and now the woolen clothes can easily washable in washing machine. We can easily recognize it from the name of OSWAL woolen clothes. We all heard about ISI mark. There is a wool mark also. When the wool mark failed OSWAL wool gained popularity.